In grade 11 this week, we focused in on Target Audience, looking at how we can best identify the “TA” in advertisements. There was no better place to start than by looking at the incredibly creative Old Spice “man your man could smell like” internet commercials. Although it looks like the ads were designed with women in mind, they also actually reach out to men with their use of humor and an “average Joe” starring in the ads. The company has continued to make their advertisements as humorous as possible, but none have yet surpassed the original. I’m on a horse.
